After extolling the virtues of stealing ideas, contacts & time on Tuesday, I say "Don't Steal Your Branding."
Steal everything except your branding.
If it could succeed for your business - I'd suggest you rob your branding from another businesses.
If copying the branding of another business could work, I'd say "give it a go."
Technically, there no difficulty stealing branding. You can hack the coding of someone's website - easily (with help).
You can copy the theme of your competitor or hero.
You can pinch their copywriting style & even sentences.
You can grab their imagery (even the exact same stock images).
You can get away with it.
Like, in less than half a day you can put up a fully "branded" website that'll impress some people.
You can fool some of the people some of the time...
And if what you're after is a mediocre business that makes you a bit of money (+ you can live with the reputation you get & yourself) - why not?
It'll save you a shit load of time & dosh.
And, if you have no ambition to be famous for contributing something valuable to society, this may be the path for you.
We at ChangeAgents Branding won't touch you with a barge pole - but you also won't dream of working with us (for money). We'll be fine - out of each other's way.
In the words of all the greatest heroes, there is another way.
And this blogpost would develop into our book if I carried on.
So let me leave you with this effort to serve you well:
you, your projects, your cause,
your business can grow greater by following a different way.
(To be continued)