1. You need kindred spirits
2. You need collaborators
3. You need investors
People support you in spirit - in the way you probably already associate yourself with other brands - even wear their tee-shirts.
- you feel "we’re on the same side"
- you feel the brand expresses your point of view
- you feel "we’re part of the same movement"
Spirits belong together - in community.
The behaviour of Spirits
visit your website
read your blog
share your posts
subscribe to your newsletter
pass the newsletter on to others
mention you to others
send you emails
connect with you via social media
What you do for Spirits
feature their ideas & projects
send them gifts
send them special offers
share your contacts with them
Occasionally try to “sell’ them something you think they’ll value
Your gang collaborate with you...
Work with you - as (for example) thought-provoker, inspirer, server of others, researcher, facilitator, designer, cartoonist, builder of websites, tech guru, digital communicator, podcaster, visual genius, intern, virtual assistant, copywriter
join you for projects that attract them to do their best work
immerse themselves in our business ethos
know heaps about you
With gang members
you meet & share prospects
you build a sustainable partnership
Too often people have a narrow view of investors.
What investors do
find you ideal clients, connect you with them - even broker a deal that works for all
fund you, give you money to help you grow the business
give you their hearts & minds - skills, intelligence, connections & energy.
expand (up-scale) the business with you
connect you with wealthy people who love your ethos & want you in their stable.
What other supporters do you need?