May I ask you a personal question? A very special question that you're highly unlikely to be able to answer?
Unless you're a bit weird.
Unless you're somewhat odd.
Unless you're some sort of misfit, non-conformist or "heretic".
This is a risky. Psychologically, it's not a great thing to ask people a question that puts them in the position of "not-knowing". We all like to know the answer. Don't you?
Saying "I don't know" doesn't make people feel great about themselves. Doesn't it make your mood dip?
Power sales people ask you a succession of questions to which you have to reply "Yes". They manipulate you. They strive to get you feeling you're a really positive person - ready to respond positively to the next challenge.
Then they pop the question
"are your ready to buy this life-enhancing goodie [product I have to sell you]?"
You'd smell a trick a mile off.
If you've studied Irish [or are a native speaker] - here's the personal question I'd like to ask you:
What's the Irish for "freak"?
An Irish American from near Boston, "best-selling" business author, owner of a media empire, keynote speaker Chris Brogan has just published a book called "The Freaks Shall Inherit The Earth".
The subtitle of the book is:
Entrepreneurship for Weirdos, Misfits, and World Dominators
I'm writing to you from Cork Ireland, I can't speak Irish - have only "cúpla focal". I need your help with
"What's the Irish word for a freak?"
- Because I don't know
- Because I feel a bit of a freak and I'd like to have an Irish word for what I might be
- Because I haven't read the "Freaks" book - the answer might just be in it
It's about how to be an entrepreneur.
Not just any old ordinary entrepreneur. It's about certain types of people who could easily be employees. You don't have to be a shareholder to be a freak. Right?
I've just listened to Chris Brogan explaining what the book is about - he says it's all about being an "owner".
Now about us.
Let's agree... You own your life. It belongs to you. But your mentality determines whether you are really the owner of your life.
This is freaky stuff.
- When you own your life - you stand out from the crowd
- When you own your life - you plough your own furrow
- When you own your life - you make it happen
You can be full of pierced ears, purple hair, pink trousers - and only look different.
It takes a lot more than looking remarkable to be remarkable.
Looking weird and being weird are not the same: looking a misfit and living a misfit life - they mean different things.
We're talking substance here.
To be a freak, misfit, weird, queer, heretic
[or whatever word you use to indicate you're a person living your life with a purpose that belongs to you)
is tough & deeply satisfying.
In business, it means you get up each morning being yourself - not copying the competition. Your brand stands out in your mind. You act to make it unforgettably attractive in the minds of others.
You see being distinct as your job. Being distinguished matters to you.
You want to click with others on this basis:
- Your authenticity.
- No tricks, no short-cuts, nothing superficial.
- Genuine difference that runs through your whole personality, behaviour & services.
What's the Irish for this sort of person?
For this type of business?
We've lost faith in the authorities.
They have let us down.
Some people are no longer prepared to comply, copy, conform...
Some people have been freaks since childhood, others have become freaks because of what's happened.
Some know the way forward is by honouring freaks - the people who do it a bit different from everyone else.
I imagine this is what Chris Brogan's book is helping build
- a movement of freaks.
Thinking back the origins of ChangeAgents
When we sweated to find a name for our business, we eventually found "ChangeAgents". It jumped out at us. We knew we couldn't help but be change agents. Anti-status quo. Agents of change. Agents for hire. Standing out different from other people.
You might call us freaks.
Thinking about it - the word "freak" might be a bit freaky. Certainly "weird" is weird.
But in a world that's increasingly crowded by people shouting "Pay attention to my products, goods, services, business"
Can you afford not to be different?
(1) As soon as we get a copy of the book - we'll publish reviews of it. [Yes, this means - send us your review - we'll publish it.]
(2) It's published by Wiley (a great publisher of biz books - no affiliate links here).
(3) Big thanks to AJ Leon & Misfits-Inc
(4) Here's a concept: 10 teeshirts for freaks, weirdos, misfits, queers, heretics
"Live boldly - or die carefully - the choice is yours"
"Fly your own flag today"
"Make your own weather"
"Be your own wisdom"
"Make a bigger splash - the pond is boring"
"Wake up with a flower in your step"
"Open your eyes with pride in your heart"
"Blessed are the unmercifully brave - for they shall inherit the earth"
"Welcome aboard the #PROUDFREAK train - it's rolling"
"Make your own cluster"
Be yourself this weekend
May the weather bend to your will.