Corporate expectations are poor?

I was in my favourite coffee place in the whole world (it's tiny Filter in Cork) reading about the takeover battle between Pfizer & AstraZeneca.

Beside me - minding her own business - was a woman in a suit. She looked as if she'd come from the South Mall or even IFSC Ireland in Dublin.

You know the way coffee lovers get chatting... 
One thing led to another & she asked me what I did for a living?

"You're mad.  Don't tell me that's what you do?  You can't be serious..."

She looked both shocked and a bit outraged.

"You can't do that.  I've never heard of anyone doing that."

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Plan the week on social media

The start of the week is a good time to plan ahead.  How are you going to use Facebook this week?  What about how you're going to use Twitter, You Tube, Instagram this week?

Whatever social media you're on - whether you own the business or are an employee

Consider how each and every post, tweet, comment, like, or share will confirm your business's identity.  Though your business's micro-content will vary wildly every day, it must consistently answer the question 'Who are we?' 

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