In business (and probably in life) It makes an incredible difference when you have one value.
One big value - not a whole load of little values.
One big value that others value.
One value around which your reputation is built & spread.
One big value that makes a difference to how you approach everything.
That big value that's valued by others - through it, you change lives (sometimes without ever knowing it).
I'd like to tell you the story
of how one big value changed my life in so many ways it would take a book to spell them all out.