Has McDonald's finally turned The Corner?

The first McDonald's opened it's doors on Grafton Street in Dublin in 1977. This global brand created and pioneered the concept we all now know as 'Fast Food' ... changing the convenience food industry forever.

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It's a matter of trust

As marketers we sometimes get a bad wrap. Last week someone said to me..... “You guys are capitalists, out to manipulate people …getting them to waste their hard earned money, buying stuff they don’t even need”
 
I must say this challenged my self-concept…I thought marketing was a force for good – delivering choices to consumers & making businesses more accountable? Remember that More Meaningful Marketing mantra that ChangeAgents believes in?

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Innovation....you gotta shoot first

“Out there in some garage is an entrepreneur who’s forging a bullet with your company’s name on it,” Gary Hamel, a leading business writer and consultant, has written. “You’ve got one option now — to shoot first.You’ve got to out-innovate the innovators.”

Unfortunately most organisations have an in built defence mechanism against new ideas. People don’t like change so immediately find reasons why ideas should not be considered. The problem is that if you don’t start anticipating the future you could be run over by it.

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To Pitch or Not to Pitch...walking the Ad Agency Tight Rope

Can you imagine going to the dentist and asking them to fill a tooth for free? Only if you're happy would you pay them and give them the rest of your dental work.

Or how about expecting an architect to design your dream home... and only if you're delighted would you decide to pay them for their time and creative ideas.

Today we want to talk about the practice of pitching for work...something if you're not in the industry...you may have seen in the hit TV series Mad Men.

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