Here's how you end up with a great Brand...
The path to mediocre branding is littered with proprietary processes & other fancy jargon. Here we keep things simple - easy for humans to grasp quickly. There's no substitute for experience, exploring hard questions & caring deeply about the work.
So let's get started....
Step 1: Human Insights
Brands exist in the hearts & minds of customers. So to build meaningful marketing you need to figure out how people feel, think & behave in relation to your Brand.
All marketing exists in a context - political, economic, social, technological - (PEST)
Because people have plenty of choice - you need to be clear about why customers would choose your Brand.
We always ask: "What is it your customers want - which your competitors don't offer - which you could?"
Together we explore this foundation. We unlock Human Insights from your founders, owners, staff, customers - even competitors. We use these insights to direct + breathe life into your business thinking & actions.
In our toolbox:
- INDEPENDENT MARKETING & BRANDING CONSULTING
- BRAND AUDITS
- 4 C RESEARCH [CUSTOMERS I COMPETITORS I COMPANY I CONTEXT]
- ALIGNING BUSINESS & BRANDING STRATEGY
- BRAND SEGMENTATION & ARCHITECTURE
Step 2: Meaningful Brands
Business is about people - a wide variety of human interests. Staff, suppliers, customers, fans, stakeholders, society...
We begin with a series of conversations about who you are, why you're here & what that means to the people you need to reach.
Once we've distilled the essence of your enterprise - we build a Brand Blueprint that captures your unique character & personality. This is your difference.
This is your "brand bible" - based on strong guiding principles that define what you stand for & how you behave commercially - on & off duty.
WE SAY "THIS IS YOUR STORY". FROM THIS CORE - THE HEART OF THE BRAND - WE CREATE MORE MEANINGFUL MARKETING THAT'S A TOUGH ACT TO FOLLOW.
In Our Toolbox:
- BRAND PURPOSE
- BRAND POSITIONING
- BRAND NAMING
- BRAND DNA DEVELOPMENT
- STAFF ENGAGEMENT
Step 3: Compelling Design
Great design is simple. That's why it's hard & rare. It's not a pretty picture. It's not for amusement. It's incredibly purposeful. It's shape, colour, tone, depth... It's music & smell.
It's like a family & a landscape. Great design has impact that has legs - it lasts.
At ChangeAgents we are only interested in design that works + design people love. We make that for you - because our vocation is to deliver more meaningful marketing.
As designers of more meaningful brands, products, people & experiences, we create more meaningful marketing that's a hard act to follow...
In Our Toolbox:
- BRAND, LOGO & PRODUCT DESIGN
- VISUAL IDENTITY LANGUAGE
- VERBAL IDENTITY LANGUAGE
- BRAND GUIDELINES
- BRAND TOUCHPOINTS - EXPERIENCE DESIGN
- PACKAGING DESIGN
- BROCHURE DESIGN
- BRAND ENVIRONMENTS - RETAIL, CORPORATE, EVENTS, TRADE SHOWS
Step 4: Engaging Digital
These days, people are into speed. The Internet is a world of millisecond attention spans & 2% click-through rates. After an unpleasant start of great complexity - the computerised world is in revolution. Branding for humans (not dummies) is the way forward. We have the skills, ability & will to humanise your brand online. Never has more meaningful marketing via the Internet been more important. We are designers, copywriters & e commerce specialists. We're here to help you build a community around your brand using the smallest possible number of tools ... If we can achieve drop dead gorgeous results without Facebook, Twitter, Instagram, Pinterest, Audioboo - or any other new platforms - we won't waste your money. But we have a full set of social media golf clubs. We use them ourselves. We are here to produce more meaningful marketing on the Internet for you.
In Our Toolbox:
- WEB SITE DESIGN & DEVELOPMENT
- USER EXPERIENCE (UX) DESIGN
- SOCIAL MEDIA INTEGRATION
- CONTENT MARKETING STRATEGY
- VIDEO PRODUCTION
- WEB ANALYTICS INCL SEO / PPC ADVERTISING