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Here's how you end up with a great Brand...

The path to mediocre branding is littered with proprietary processes & other fancy jargon. Here we keep things simple - easy for humans to grasp quickly. There's no substitute for experience, exploring hard questions & caring deeply about the work.

So let's get started....


Step 1: Human Insights 

Brands exist in the hearts & minds of customers. So to build meaningful marketing you need to figure out how people feel, think & behave in relation to your Brand.

All marketing exists in a context - political, economic, social, technological - (PEST)

Because people have plenty of choice - you need to be clear about why customers would choose your Brand.

We always ask: "What is it your customers want - which your competitors don't offer - which you could?"

Together we explore this foundation. We unlock Human Insights from your founders, owners, staff, customers - even competitors. We use these insights to direct + breathe life into your business thinking & actions.

 Find out about how we can work together 

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In our toolbox: 

  • INDEPENDENT  MARKETING & BRANDING CONSULTING
  • BRAND AUDITS
  • 4 C RESEARCH      [CUSTOMERS I COMPETITORS I COMPANY I CONTEXT] 
  • ALIGNING BUSINESS & BRANDING STRATEGY
  • BRAND SEGMENTATION & ARCHITECTURE 

 


Step 2: Meaningful Brands

Business is about people - a wide variety of human interests. Staff, suppliers, customers, fans, stakeholders, society...

We begin with a series of conversations about who you are, why you're here & what that means to the people you need to reach.

Once we've distilled the essence of your enterprise - we build a Brand Blueprint that captures your unique character & personality. This is your difference.  

This is your "brand bible" - based on strong guiding principles that define what you stand for & how you behave commercially - on & off duty.

 Find out about how we can work together 

WE SAY "THIS IS YOUR STORY".  FROM THIS CORE - THE HEART OF THE BRAND - WE CREATE MORE MEANINGFUL MARKETING THAT'S A TOUGH ACT TO FOLLOW.

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In Our Toolbox: 

  • BRAND PURPOSE
  • BRAND POSITIONING
  • BRAND NAMING 
  • BRAND DNA DEVELOPMENT
  • STAFF ENGAGEMENT 

 


Step 3: Compelling Design 

Great design is simple. That's why it's hard & rare. It's not a pretty picture. It's not for amusement. It's incredibly purposeful. It's shape, colour, tone, depth...  It's music & smell.

It's like a family & a landscape. Great design has impact that has legs - it lasts.

At ChangeAgents we are only interested in design that works + design people love. We make that for you - because our vocation is to deliver more meaningful marketing.

As designers of more meaningful brands, products, people & experiences, we create more meaningful marketing that's a hard act to follow...

 Find out about how we can work together 

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In Our Toolbox: 

  • BRAND, LOGO & PRODUCT DESIGN
  • VISUAL IDENTITY LANGUAGE 
  • VERBAL IDENTITY LANGUAGE 
  • BRAND GUIDELINES
  • BRAND TOUCHPOINTS - EXPERIENCE DESIGN
  • PACKAGING DESIGN
  • BROCHURE DESIGN
  • BRAND ENVIRONMENTS - RETAIL, CORPORATE,  EVENTS, TRADE SHOWS 

 


Step 4: Engaging Digital

These days, people are into speed. The Internet is a world of millisecond attention spans & 2% click-through rates. After an unpleasant start of great complexity - the computerised world is in revolution. Branding for humans (not dummies) is the way forward. We have the skills, ability & will to humanise your brand online. Never has more meaningful marketing via the Internet been more important. We are designers, copywriters & e commerce specialists. We're here to help you build a community around your brand using the smallest possible number of tools ... If we can achieve drop dead gorgeous results without Facebook, Twitter, Instagram, Pinterest, Audioboo - or any other new platforms - we won't waste your money.  But we have a full set of social media golf clubs.  We use them ourselves. We are here to produce more meaningful marketing on the Internet for you. 

 Find out about how we can work together

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In Our Toolbox:

  • WEB SITE DESIGN & DEVELOPMENT
  • USER EXPERIENCE (UX) DESIGN 
  • SOCIAL MEDIA INTEGRATION
  • CONTENT MARKETING STRATEGY
  • COPYWRITING
  • VIDEO PRODUCTION
  • WEB ANALYTICS  INCL SEO / PPC ADVERTISING