Our People 


Jonathan Amm

South African living in Cork

Short interesting bio

Paul O’Mahony

Irishman living in Cork

Short interesting bio

But we are not alone…

Jon Amm aka - @brandtrepreneur 

I am a South African entrepreneur & Branding Specialist living in Cork, Ireland. I bring fresh brand thinking & killer ideas to organisations hungry for growth...

As Co-founder of ChangeAgents - I have a passion for helping businesses move from 'what is to what's possible' I see myself as a designer of ideas, brands, products & new business realities.

With experience heading up marketing for large corporates & an involvement in founding 5 start up businesses in the marketing space...I apply a multi-disciplinary approach that changes the game for our clients businesses.

My career began with when I was marketing VW & Audi in South Africa in 1993. My boss Bill Lynch (Ernest & Young Global Entrepreneur of the Year in 2008) inspired me do dream big, stretch myself, create campaigns & learn from results. My corporate background involved managing marketing for South Africa's biggest motor dealer network & also heading up Marketing & New Product development for a start up Bank called Imperial Bank. I was one of the founding members of Imperial Bank and as an Executive Committee member played a key role launching it's vehicle division brand -  the Motor Finance Corporation across South Africa.

I've worked on 1000s of above & below the line as well as online marketing projects on a national & international scale across a variety of different industries. This has given me a great opportunity to work with some amazing people and create big brands, products, companies, differences. 

Since 2000 I was involved with a number of start up ventures including Oxbridge Ltd - a .com IPO focused on creating a web platform to sell, finance & insure cars, Semiotics - a boutique design company, Do Unto Others - South Africa's first ethics based ad agency & ThinkTank - a strategic marketing & innovation company in Cork.

At D.U.O we helped The Motor Finance Corporation - build & position its brand in the fiercely competitive South African vehicle finance market. A carefully developed marketing & branding strategy helped to double it's market share and grew its asset value to €5 billion before it was sold to Nedbank in 2010.

in 2008 I  moved to Ireland for a bit of an adventure and a better quality of life. My mission is to share the secret sauce of the Big Brands with irish companies who are serious about marketing.

Since starting ChangeAgents - I'm interested in exploring a more meaningful relationships between business, brands and people - in store, online and out in the market place. I believe that marketing can be a force for good - creating choice for consumers, a voice for employees and making business much more accountable.

I've been on radio in South Africa & TV in South Africa &  Ireland. I've written for newspapers on marketing, branding & innovation.

I'd love to meet you & learn more about your business & how we can help you achieve extraordinary things  

Brands I've worked on: Lindsay Saker - Audi & Volkswagen, Honda, Imperial Bank, Geodesic Media, The Motor Finance Corporation, Nandos, Leopard Creek, OrangeCircle, Barnstone Capital, The Decision Tree  

Local Brands: Electric, human+kind, The Fabulous Fabric Company, AnotherFriend.com, Waterford Stanley, Moriartys - Gap of Dunloe etc