Brands exists in the hearts & minds of customers. So to build meaningful marketing you need to figure out how people feel, think & behave in relation to your Brand.
All marketing exists in a context - political, economic, social, technological - (PEST)
Because people have plenty of choice - You need to be clear about why customers would choose your Brand.
We always ask "What could you offer - that your customers want & your competitors can't deliver?"
Together we explore this foundation. We unlock human insights from your founders, owners, staff, customers - even competitors. We use these insights to direct + breathe life into your business thinking & actions...
In Our Toolbox:
- INDEPENDENT MARKETING & BRANDING CONSULTING
- BRAND AUDITS
- 4 C RESEARCH [CUSTOMERS I COMPETITORS I COMPANY I CONTEXT]
- ALIGNING BUSINESS & BRANDING STRATEGY
- BRAND SEGMENTATION & ARCHITECTURE