Writing Tips No 1

We share.  Our policy is to offer our expertise for free - so overall standards for doing business rise (at least a tiny bit). These tips will appear at irregular intervals - so we don't get into a rut. After all they're a gift, and they've come to us from somewhere.

That's it.  That's the tip...

ps when you've got advertising copy to write, first read a good poem. (Wordsworth was commissioned by the Lake District Tourist Board.  That's how Daffodils became the best advertising ever.)