When I was young, I never said to my father (as he dropped me off to school) : "You better. Otherwise you're dead..."
They didn't even write to the local Limerick Leader newspaper about it.
Before my daughter was one year old, no one set up a way to rate female students at universities as "hot" "cold" or "ugly".
No one thought of sending one text message to a million people
People who thought like that were "weird misfits" - hardly worth spending time with. They were "beyond the Pale" as we say in Ireland. That sort of behaviour wasn't "meaningful".
Nowadays, you're weird if you're in business and don't use what those weirdos built.
Everything changes. What's meaningful to people changes out of all recognition over time. The status quo is not sustainable.
This must mean meaning is social. It's created by individuals who are created by social.
Communities make meaning.
Community is all there is eh? Community rocks - more than we ever notice.
Communities make marketing meaningful. Communities move on. The old type of marketing isn't meaningful any more.
More meaningful marketing is what people are looking for.
This is your road to success.