The Re-invention of Cork : re-brand city

The world is different.  It's never been like this.  You can do things you could never do before.  The technology has moved us on.  The people behind the software have transformed our world...

None of this kind of thinking is new. It's several years since The Cluetrain Manefesto, since we were Google-ised...

This is certainly an era for revolutionary thought.  To prove it I'm going to share a mad idea I've had.  I could never have had this idea until recently.

I wish to re-invent Cork. Completely change the way people think of the city. Re-brand the place.  Not only do I wish to change things radically, but I even think I could do it - with a little help from my friends...

In the old day, who would have branded the city: Cork City Council?  Some power would have commissioned a consultancy.  There might even have been a competition for the work.  The contract would have been worth a fortune. There are wonderful consultancies out there, companies that excel at Branding.  They could do it, their way.

I've thought: there is another way.  Citizen branding.  A few people who feel really passionate about Cork could link up & have a go at re-inventing the way Cork is thought about.  It would be people who are not satisfied with how Cork seems today. In other words, a coalition of the grumpy who are ambition for Cork.  We wouldn't even have to agree with each other at this stage. But we would have to engage an awful lot of people in the process.

This is the beginning of an idea in action. While I was cutting the grass yesterday, I had a stream of consciousness.  All about citizen branding - whatever that is.  Haven't even had time to look up a search engine to see if the term is in use. [Found this]

Who last branded Cork?