Some business decisions are easy.
For example, a well-established popular hotel near Cork City centre faced fierce competition. Hotel standards were rising. Customers demanded more. The place looked jaded.
There was a decision to be made:
refurbish or knock it all down and start again?
That was an easy decision. Financial projections are easy. Guesstimating returns on investment are simple - accountants are skilled.
The hotel group decided to knock the place down & rebuild. This involved shutting down for about a year. Very easy decision-making that's often presented as difficult.
Here's the really tough decision.
"Shall we keep the name: Jury's Hotel?"
"It's well-known, loved & has stood the test of time?" (When was Jury's founded? 1881)
How many sleepless nights before it was decided to name the new hotel?
- How many alternative names were considered?
- Compared with other hotels?
Even more difficult were the decisions about branding of the new hotel.
- What did Jury's stand for?
- The ethos, personality, values... ? (See a big list of related questions.)
- What's different about The River Lee Hotel?
- The Doyle Collection difference?
What's going to be different about our new hotel - compared to the Clarion, Hayfield Manor, RadissonBlu, Cork International Airport Hotel?
This is what re-branding is all about.
Tough questions that help you make step changes.
Yes, building a big new building with 4-star standards involves complex decisions.
But re-branding is where the real long-term worth lies.
Who wants sleepless nights?
Only courageous people buy into tough decisions.
Making tweaks, modifications, adaptations is safer. You won't feel anxiety, worry, fear while changing your business a little bit.
It's easier to avoid big change.
PartyWorld turned their world inside out while rebranding their business. It wasn't easy.
But look what exists now.