This execution was placed on the banks of the Chicago River, which is dyed green each year in celebration of St. Patrick’s Day. A perfect way to generate brand awareness and promote McDonald’s seasonal 'Shamrock Shake' in a fun and creative way.
This got us thinking as to why local Irish advertising agencies do very little to tap into celebrating our National Day. After all it's a perfect opportunity to get your brand noticed and generate great buzz on social networks and other media.
Have we just become too blase about St Paddies Day? Are clients too risk averse or are our local advertising agencies starting to lose their creative edge?