Everyone who wants to grow their business needs to communicate with people about it.
Lots of business owners & managers strive to get their message out via media owned by others: newspapers, radio & TV.
Many use social media like Facebook, Twitter, You Tube - even LinkedIn, Instagram & Pinterest.
But very few podcast for their business. They don't even consider it.
One of the reasons is that it's not popular to podcast. It's different from what others are doing. It takes courage to be different. And it's hard to start a new habit.
Another reason is that it used to be hard to podcast: it used to require complicated technology and a recording studio. But that's no longer the case. It's now incredibly simply to record a piece of audio and share it with people.
You can make audio about your business and share it via the internet and email - easily.
Here's an example of a podcast made at an event in Limerick on Saturday: 3D Camp.
The audio was recorded on a smartphone (iPhone) & uploaded to the internet within minutes. It was shared via Facebook & Twitter and it didn't cost any money to do.
It's really that simple. Dairymaster is an Irish company, trading internationally, worth knowing about.
The most important point I'd like to offer you is this:
you can communicate about your business in a memorable way. You can get your message to the people you'd most like to connect with.
Podcasting is worth it.