I wondered. For ages I asked myself if LinkedIn was a swizz.
Like just about everyone, I signed up to LinkedIn ages ago. I put my CV up. I got a bit exited about the prospect of re-connecting with my past - the great people I'd worked with. I really thought it was a great tool for re-kindling contacts I never intended to let fade away.
For a while, LinkedIn was fun. I found a few people. It was good to find out news about them - what jobs they were now doing.
But I never got LinkedIn to do anything useful for Now. It never became the tool I'd use for business networking.
Then I was given good advice: "The value in LinkedIn is in the Groups - go get active on LinkedIn Groups." That certainly was helpful - I've made some good contacts that way. I even gained one new client from LinkedIn Groups.
CorkMeet2010 was a great face-to-face business networking experience for me. I met some fine businesses & people with whom I found rapport. Yesterday I added a comment about CorkMeet2010 networking to a LinkedIn Group. This made me ask myself again "Is LinkedIn worth it?" "Should I spend more time there? Should I increase its role in my marketing plan?"
I tweeted about my questioning. Then I received a shocking bit of intelligence... via Twitter (a Direct Message - so I won't say who contacted me with this).
Blew me away.
I will never doubt the value of LinkedIn again.