I am fascinated by hotels. They are complex. They require many skills for them to work well. Hotels are a fine business challenge to their owners, managers, staff, suppliers & customers.
There have been films about hotels -
There have been TV programmes set in hotels -
Hotels are a highly competitive business.
So I thought I'd do a little research. I know many people who work in or have owned a hotel. All their advertising budgets are down. The amount they're spending on traditional media has fallen - dramatically. This got me thinking about new media. How are hotels using new media - particularly Facebook and Twitter? Let's focus on Twitter: how are Irish hotels using Twitter today?
Gregan's Castle in Co Clare, a 4-Star: "Winner, The Georgina Campbell Country House of The Year Award 2010. Tweets by owner Simon Haden." - 1,795 followers, on 78 Twitter Lists, has sent out 612 tweets so far. http://twitter.com/GregansCastle
The Cliff House Hotel - 865 followers, on 47 Twitter Lists, has sent out 1,583 tweets. http://twitter.com/CliffHouseHotel It's chef Kajuiter also tweets - 235 followers, on 19 Lists, has tweeted 1,569 times.
Travelodge Ireland (11 hotels) - 1,842 followers, on 54 lists, 1,423 tweets sent
Claregalway Galway - 1,576 followers, on 39 Lists, 3,933 tweets
Mount Juliet, Kilkenny - 1,366 followers, 41 lists, 623 tweets.
Jury's Inns, Ireland & UK (30 hotels) - 986 followers, 65 Lists, 584 tweets
The D Hotel, Drogheda, Co Louth - 1,712 followers, 57 Lists, 338 tweets
Here's Marketing Times: a useful place to go if you'd like to see the top 30 Irish hotels - rated by their weight on Twitter. And - in case your are wondering - the best Facebook info I could find .
Marketing Times [@marketing_times] has 277 followers, is on 17 Lists, and has shared 229 tweets so far.
All makes me wonder how many hotel marketing directors & managers are thinking deeply about how best to use Twitter - as their budgets tumble?
ps - I better declare that none of these hotels are a client of MarketingWriteNow.com.