I want a new website

There were two bricklayers at work. Alongside each other.

One was laying bricks on top of bricks on top of bricks. The other was laying bricks on top of bricks on top of bricks - in (apparently) the same way.

"What are you doing?" the consultant said to the first bricklayer.

"I'm building a website" she replied.

"Interesting" said the consultant.

"And what are you doing?" Said the consultant to the other bricklayer.

"I'm growing my brand".

"Wow" the consultant smiled. "That's interesting."