Hell for the company" said Mark Twain.
I know this because I trust The Sunday Business Post [SBP] to have got it right. Last Sunday they published & gave away a freebie Book of Quotations. You like quotations so I'm going to pinch a few from the pocket-sized collection.
There are quotes on business, change, experience, humour, happiness, inspirational, brainpower, leadership, life, motivational, politics, success, wisdom & work.
Robert F Kennedy - Confucius - Oscar Wilde - Eleanor Roosevelt - Benjamin Franklin - Victor Hugo, Aodan Enright, JP Morgan, Frederick Douglass, Mahatma Gandhi, HG Wells, Sun Tzu, Enda Kenny, Napoleon Bonaparte, Albert Einstein, May West, Jo Brand, George Bernard Shaw & More...
"The secret of business is to know something that nobody knows" - Aristotle Onassis.
Bet you're curious...
- Why did The Sunday Business Post produce the quotes - without branding - without ads?
- Was it a random act of kindness?
- Are they trying to give away extra value to attract new customers?
- Who selected the quotations?
- Why didn't they include quotes from Michael O'Leary?
Consider what happened:
On Sunday afternoon, my wife asked "Have you seen the quotes in the SBP?" Of course I hadn't - didn't even know they existed. I went out (in foul weather) hoping to find a copy. In my local shop, the first thing I looked for was the book of quotations. When I was sure it hadn't been nicked by someone - I bought the paper.
On the way home I noticed RyanAir were continuing the revolution.
"If there is no struggle, there is no progress" - Frederick Douglass
I told a few people about the booklet on Monday & Tuesday. On Wednesday evening, I'm writing this blogpost. In a few minutes I'll tweet the blogpost to thousands.
All because some bright spark decided to be different. Someone in SBP went to the trouble of persuading others this might work - it was worth doing.
"Hell, there are no rules here - we're trying to accomplish something" - Thomas A Edison.
What could you do to surprise your customers?
Something they might love to have? Something they might tell others about?
Have you the courage to stand out from the crowd?
"The cautious seldom err" - Confucius.
"Between two evils, I always pick the one I never tried before" - Mae West.
Your bonus for reading this far:
- Thomas Fuller - "All things are difficult before they are easy."
- Henry J Kaiser - "When your work speaks for itself, don't interrupt."
- Khalil Gibran - "A little knowledge that acts is worth infinitely more than much knowledge that is idle."
- Ralph Waldo Emerson - "Do not go where the path may lead, go instead where there is no path and leave a trail."
Buy the best newspaper you can.