The last words written by Chris Brogan before he picked up his pen, poured himself a fancy tea and went back to the gym...
An exhortation to you to go conquer the world or save it. A catch-cry to a movement of weirdos. A flag for feckin misfits. A hurray for heretics - you might feel this is.
This is a book review of "The Freaks Shall Inherit The Earth" [ISBN: 978-1-118-80055-3] published by Wiley Business. But I warn you not to expect a detatched, objective, considered, balanced, professional review from me. I owe Chris Brogan too much for that. I have declare up front that this guy has saved my life.
It could have been mediocre, boring, uninspired, parochial, ordinary and normal. But Brogan prevented that happening to me. [There isn't space nor time enough now to tell you the full story of how Brogan did that to me - with active collusion on my part.]
So I'm the worst person to write a "critical appraisal" of this new book.
Rather than simply say this may be the only book you need to read to be a thundering success - let me say it's a peculiar book. Chris Brogan isn't really an author. There's no point in reading this book (bloody hell - talking about a hostage to fortune: Brogan's enemies might rip that quote out of context).
This is a manifesto for war.
You see Chris Brogan came down from the mountain brandishing his flaming bush - "Go Freaks... your promised Land awaits you... you only have to be yourself (and learn a few business disciplines too)... go grab hold of other freaks and make the world bend to your will. All you have to lose is a bit of time. And if you fail, great: you can always pick yourself up, dust yourself down and tweak your way into success."
I find it hard not to write hyperbole because if I go into details about this book - I'll be writing for months. [I've given myself a maximum of two 20 minutes slots of time for this blogpost.]
What's peculiar about this book? (Gary Vaynerchuk's "Jab, Jab, Jab, Right Hook" is peculiar too but not quite as peculiar as Brogan's bash, I think.)
- It's ridiculously simple - loads of short words, pithy sentences, nothing abstract - pure concrete.
- It's full of jokes - subtle, clever ones - lots at his own expense.
- It's for everyone - yes, you don't have be interested in business at all. (But if sword-swallowing is your thing, this is the book for you.)
- It's a storybook you can read to your kids - lots of reference to "pooping".
- It's pure self-help: you don't need to hire a life-coach anymore (though Chris advises you to learn from others every single day).
- It's hypnosis: it mesmerises you, lures you into a sense of false security and then tempts you to become the better you - gives you tough work to practise.
- It's such an easy read - but at times I felt I was having a cold shower: especially when Chris told me I should have a system, method, lists & stick to them.
There no way I can finish this so-called book review - without feeling I haven't even scratched the surface of what's there for you to find. You better ignore my view and go buy yourself a copy (it's real cheap - should be priced at about the amount you'd pay a therapist to sort your life.)
Here are my major disappointments:
- there aren't any pictures - expect for the cover which is madly cleverly chosen.
- there are no cartoons - I've love to see what Roger Overall would do if he was commissioned to do the cartoons for the second edition.
- there are too many quotable quotes littered throughout the book.
- he forgot to use the word "fanatics" in the subtitle.
Otherwise this is a work of genius.
Freaky genius - one who'll be in Cork sometime soon.
Jon Amm has just told me to be clearer:
Explicitly, Chris Brogan is coming to Cork to speak at an event which is being designed: a sort of convention of freaks for freaks. Contact us any way you like (if you want to know more) & book your place at that event on 28 October 2014
When I said this is not a book to read - I meant this is a book to consume & put to use rather than read and put back on the shelf.