Before I start persuading you of anything - do you have fast broadband?
The kind that's a joy to use - uploading & downloading?
You'll struggle to grow your business unless your marketing team has real fast broadband.
I'm in a great ice cream place
in Ballybunion, North Kerry, Munster, Ireland.
The ice cream is so good I want to share the look of it via Instagram, Facebook & Twitter.
I want to help grow Sundaes ice cream business in Ballybunion.
But I can't.
The wifi is crap. The 3G signal lousy.
People need great wifi to grow your business for you. Your customers & supporters can grow your business meaningfully for you.
Your job today: list who you can lobby to improve broadband.
Get influencing the powers that be.