Has McDonald's finally turned The Corner?

The first McDonald's opened it's doors on Grafton Street in Dublin in 1977. This global brand created and pioneered the concept we all now know as 'Fast Food' ... changing the convenience food industry forever.

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It's a matter of trust

As marketers we sometimes get a bad wrap. Last week someone said to me..... “You guys are capitalists, out to manipulate people …getting them to waste their hard earned money, buying stuff they don’t even need”
I must say this challenged my self-concept…I thought marketing was a force for good – delivering choices to consumers & making businesses more accountable? Remember that More Meaningful Marketing mantra that ChangeAgents believes in?

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Holy Cow...are Irish cheese brands locked in a battle of sameness?

The one certainty in Ireland it that it rains most of the time. The good thing about it is that the grass is greener & the cows are big & healthy.

Because of it …we produce some of the best milk & cheese products in the world.

One of my favourite everyday snack cheeses is Dubliner (ironically made in West Cork) It’s crumbly and has a strong, rather acquired taste that’s hard to describe in words…

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How good is Ballybunion?

Ballybunion is a small seaside village on the Wild Atlantic Way in North Kerry.  The tourist season  there is short.  You can be sure people in business there would like to attract more customers. 

They'd like to grow their business by attracting more tourists, holiday-makers, day-trippers, visitors, conferences - as well as golfers.

The one thing Ballybunion is famous for is golf.  A list of best golf links in the world would include Ballybunion. But it's sure a demanding golf links that only serious golfers dare play there.  (I mean "serious" - not necessarily "good" - remember Bill Clinton played there.)

  • For Ballybunion to grow as a business - it has to appeal to people who have little interest in golf. It has to have other attractions. 
  • For Ballybunion to grow - it has to harness the energy of local people, the local community.
  • For Ballybunion to become a lot greater than it is now - it has to have a whole village approach: everything has to fit together coherently.

Ballybunion doesn't exist in a vacuum...

How good is this video?

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