The first McDonald's opened it's doors on Grafton Street in Dublin in 1977. This global brand created and pioneered the concept we all now know as 'Fast Food' ... changing the convenience food industry forever.Read More
As marketers we sometimes get a bad wrap. Last week someone said to me..... “You guys are capitalists, out to manipulate people …getting them to waste their hard earned money, buying stuff they don’t even need”
I must say this challenged my self-concept…I thought marketing was a force for good – delivering choices to consumers & making businesses more accountable? Remember that More Meaningful Marketing mantra that ChangeAgents believes in?
Sometimes a book is so good you feel it was written specially for you. It's as if the author knew exactly how dim I was - and designed it to enlighten me. Know that feeling?
It doesn't happen often. Because I'm attracted by a lot of books - and distracted by even more. There are so many books...
But every now & again, a book feels perfect. So perfect for me I feel like shouting about it. Feel like telling all my best fiends. Feeling like buying 100 copies - giving them away. Feel like getting a special envelop, handwriting a personal note & awarding them to special people.
I found that book.
That why Andy Crestodina is my gem.
"Content Chemistry - an illustrated handbook for Content Marketing" was written for me because I'm no expert...
The one certainty in Ireland it that it rains most of the time. The good thing about it is that the grass is greener & the cows are big & healthy.
Because of it …we produce some of the best milk & cheese products in the world.
One of my favourite everyday snack cheeses is Dubliner (ironically made in West Cork) It’s crumbly and has a strong, rather acquired taste that’s hard to describe in words…
Ballybunion is a small seaside village on the Wild Atlantic Way in North Kerry. The tourist season there is short. You can be sure people in business there would like to attract more customers.
They'd like to grow their business by attracting more tourists, holiday-makers, day-trippers, visitors, conferences - as well as golfers.
The one thing Ballybunion is famous for is golf. A list of best golf links in the world would include Ballybunion. But it's sure a demanding golf links that only serious golfers dare play there. (I mean "serious" - not necessarily "good" - remember Bill Clinton played there.)
- For Ballybunion to grow as a business - it has to appeal to people who have little interest in golf. It has to have other attractions.
- For Ballybunion to grow - it has to harness the energy of local people, the local community.
- For Ballybunion to become a lot greater than it is now - it has to have a whole village approach: everything has to fit together coherently.
Ballybunion doesn't exist in a vacuum...
How good is this video?Read More