The first McDonald's opened it's doors on Grafton Street in Dublin in 1977. This global brand created and pioneered the concept we all now know as 'Fast Food' ... changing the convenience food industry forever.Read More
My father always said "Be true to yourself". All the great sages say "Know thyself". "Be yourself."
No one says "Copy others - do what they do - believe what they believe. Don't stick your head above the parapet. Conform. Comply. Fit it. Be one of the crowd."
But still social life seems to pressurise us in the other direction.
There's a pull towards following the leader. Not being the odd one out. Not being the "black sheep of the family".
It's good to have the courage of your convictions. It's superb to feel strong enough to be different + proud of your difference. Respect others for their differences. Love your own.
Here's a supporter for you.
A modern sage (he'll kill me for calling him that). A guy who's written a book - so you have help to be different & strong.
In business & life. In live & business. "The Freaks Shall Inherit The Earth."Read More
As marketers we sometimes get a bad wrap. Last week someone said to me..... “You guys are capitalists, out to manipulate people …getting them to waste their hard earned money, buying stuff they don’t even need”
I must say this challenged my self-concept…I thought marketing was a force for good – delivering choices to consumers & making businesses more accountable? Remember that More Meaningful Marketing mantra that ChangeAgents believes in?
Can you imagine going to the dentist and asking them to fill a tooth for free? Only if you're happy would you pay them and give them the rest of your dental work.
Or how about expecting an architect to design your dream home... and only if you're delighted would you decide to pay them for their time and creative ideas.
Today we want to talk about the practice of pitching for work...something if you're not in the industry...you may have seen in the hit TV series Mad Men.
Can you believe it? The Irish Times newspaper reaches more people today than ever.
If you'd said that to me on Friday, I wouldn't have believed you. I thought Newspapers were on the way down... (not out).
I've had an amazing weekend in Ballybunion, North Kerry. But of all the things people presented to me - that simple assertion shook me.
I used to think the reach of The Irish Times was a function of its circulation as a physical newspaper. But I was so dim...Read More